Among the many factors of commodity competition in the international market today, commodity quality, price and packaging design are the three main factors. A foreign expert who studies market sales once said: "On the road to the market, packaging design is the most important one. The role of packaging in promoting the overall image is no less than that of advertising." : Successful packaging design can boost your product's sales undoubtedly. We would like to give the following suggestions for your reference.
1. The name is easy to be remembered
The product name on the packaging must be easy to be understood, easy to be read, and easy to be remembered.
2.Secondly, the appearance is eye-catching
It is necessary for consumers to know the characteristics of the product well from the appearance of the package.
3. Concise texts and attractive patterns
We must strive to make the packaging and printing concise and attractive. Those items sold in supermarkets are picked by the customers themselves from the shelves, so the packaging must be attractive so that customers can notice it by first sight as they walk by the shelves and have a urge to take it off and have a look.
4. To reflect the credibility
Packaging should fully reflect the reputation of the product, so that consumers increase their faith and dependence on the product through the packaging of the product accordingly.
5. A colorful item is a pleasure to the eyes
Generally speaking, Europeans like red and yellow. High-end goods sold in supermarkets in European are mostly with popular colors.People in United states like light colors,mostly bright and pretty.
6. Regional symbols
The packaging must have logo or design for the original area, so that people can easily identify.Regional features make your product memorable.
7.Environmental awareness
The international community now attaches great importance to environmental protection and there are great many of provisions regarding packaging materials.The trend is step by step to replace plastics
and other materials with paper and glass.
For example, Germany stipulates that China must export to Germany with corrugated boxes for food packaging. Developed countries attach great importance to packaging environmental protection concepts to reduce environmental pressure and pay attention to material alternative selection. In the future, the world’s packaging industry is bound to develop in the direction of being light, thin, short and small. If the concept of environmental protection can be taken into account, it will be recognized by all countries, which will be a big weapon to enhance competitiveness.
Hongze as an experienced manufacturer and exporter,can help you with
the solution for your packaging design & outcome
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Post time: Oct-10-2022
