Strategic packaging design can elevate ordinary everyday items into small luxury goods, providing consumers with a beneficial 'hospitality' experience.
stick out a mile
Packaging design and information dissemination can transform ordinary products into "snacks" that attract consumers.
Ordinary products become gifts, rewarding buyers in moments of indulgence.
This is one of the most popular trends on TikTok: rewarding oneself for completing tasks with extravagant purchases. For Generation Z struggling with social anxiety in the post pandemic world, certain aspects of adulthood (and the accompanying stress) may be difficult, from making appointments with doctors to opening bank accounts. These young consumers often seek retail therapy to motivate themselves to cope with these stressful tasks and maintain emotional health.
In today's' hospitality 'culture, despite tightening wallets, consumers are still addicted to retail therapy, turning a blind eye to the sluggish economic uncertainty, and spending money beyond necessities. However, these purchases are expected to provide a certain level of experience. Generation Z, who are proficient in social media, not only purchase products for their own sake. They also look for items that give them a certain feeling and provide beauty that can be showcased in photos and videos - especially during unboxing events.
It is no secret that packaging design can affect consumers' shopping decisions, and buyers themselves know that packaging is important. Researchers from Quad's Package InSight team used eye tracking and consumer qualitative feedback to investigate how packaging affects shopping behavior. The data from these studies shows a strong correlation between packaging design and purchasing decisions. In fact, although 60% of participants in Package InSight's 2022 craft beer study reported that packaging had a positive impact on their purchasing decisions, eye tracking data confirms that packaging can actually have a greater impact on unconscious decisions.
By appreciating the powerful influence of packaging and showcasing products in a way that provides beneficial and nurturing experiences, brands can convey the spirit of luxury without expensive price tags and attract young 'hospitality' consumers.
Luxurious packaging design and information transmission
Can make your product feel special
To be considered a pleasure, your product must have the correct appearance. Brands can use packaging design and information dissemination to create unforgettable shopping experiences for consumers, feeling like a luxurious enjoyment.
Some methods to achieve this goal through packaging include:
Leave a good first impression on people
Beautiful packaging can leave a good first impression on people. These first impressions may include unique structures; A charming color palette; Individual symbol, illustration, or provocative photo style; Or velvet like tactile substrate. These are examples of elements that can be used to make the product more eye-catching to consumers.
Stand out on the shelf
Proper packaging design can help products stand out on shelves. Having a luxurious appearance and feel, paired with appropriate materials and an attractive color palette, may be the ultimate determining factor for shoppers when making decisions between competing brands. Using high-quality glossy coatings or satin materials for cosmetics or decadent candies, and possibly turning to popular Pantone colors such as the annual color Peach fuzz, can make a difference between enjoyment and ordinary things.
Promote accurate information
Information transmission is an important tool for brands to convey a sense of luxury. The language on product packaging should evoke feelings of pleasure, generosity, celebration, and relaxation in consumers. This will entice consumers to view the product as a pleasure and tend to purchase it for self rewarding purposes.
Provide consumers with an immersive experience
Brands can attract consumers' attention through effective product positioning, thereby bringing them truly unforgettable experiences. The packaging with bright colors, unique shapes, and interactive intelligent quick response (QR) codes can bring consumers into an immersive shopping experience. By attracting consumers' attention, brands can attract casual shoppers to purchase products as their latest arrivals.
In 2024, brands need to fully utilize consumers' desire for small luxury goods. Industry experts predict that the trend of "hospitality" will continue to gain traction throughout the year. In order to successfully implement this trend into a brand's marketing strategy, brands must remember to use the tools they have at their disposal and unleash their creativity to stand out. Through proper positioning, packaging design, and information dissemination, brands can evoke emotions and enhance products to embody the identity of small "snacks".
Post time: Sep-13-2024
