As a rising star in the packaging and drinking water industry, bagged water has developed rapidly in the past two years.
Faced with the constantly expanding market demand, more and more enterprises are eager to try, hoping to find a new way in the fiercely competitive packaging water market and achieve transformation and upgrading through "bagged water".
What is the market prospects for bagged water?
Compared to other packaging containers, bagged packaging is currently considered the most widely applicable form of packaging. Products packaged in bags are very convenient for shoppers, suitable for popular scenarios such as camping, parties, picnics, and more!
People in the food retail industry believe that most products packaged in bags have a novel and excellent brand image, and are very convenient to use. If a water spout is added, the bag packaging can be repeatedly sealed for water collection, making it an ideal packaging for liquid foods such as drinking water, beverages, dairy products, and so on.
Advantages of bagged aquatic products, pictures from the internet
As of 2022, according to statistics from Bagged Water Home, there are approximately 1000 or more production enterprises in the bag water market. According to industry professionals' analysis, by 2025, there may be over 2000 industry players, and the growth rate of future investment in bag water production will be at least 80%. At present, the main production enterprises are concentrated in the East China region. From the current consumer markets in Shanghai, Zhejiang, Jiangsu, Sichuan, Guangzhou and other regions, it can be seen that bagged water is gradually being chosen by households with a healthy drinking water awareness to replace bottled water.
Which brands have started producing bagged water?
Wahaha comes in bags of pure water
In the gift package distributed to the audience at the just concluded Asian Games this year, "Wahaha Bagged Pure Water" attracted the attention of everyone present. The unique packaging design changes from the familiar bottle packaging style, continuing to use the classic red and white color scheme of Wahaha Pure Water, and integrating the image of the Asian Games mascot. While ensuring the smooth progress of security work, it brings convenience for the audience to access and store it.
Coconut water from a certain brand
Unique innovative design, food level lockstitch bag water, cross-border facial mask shape, does not take up space.
Oakley Natural Mineral Water
Available for outdoor camping, portable foldable packaging, frozen storage without deformation, hanging, foldable, and stand up.
How did consumers respond to bagged water？
On social media platforms, the editor searched for bagged water, and the first article was the introduction to the bagged water concert. The number of likes has reached 9000+!
In response to this new form of bagged water, consumers have praised its novelty, eye-catching appearance, and easy folding.
Summary
In recent years, with the change in entertainment consumption concepts, large-scale venue activities such as concerts, music festivals, and sports events have become new choices for mass consumption. However, for safety reasons, organizers usually prohibit spectators from carrying bottled beverages into venues, and the development of bagged water can accurately capture the new consumer demand in this scenario!
Overall, with consumers' pursuit of drinking water quality and increasing health awareness, bagged water is expected to continue to maintain strong growth momentum in the future!
Post time: Oct-27-2023
