Personality is the magic weapon for modern packaging to win in the competition. It expresses the appeal of packaging with vivid shapes, bright colors, and unique artistic language, making packaging more attractive and triggering people to smile involuntarily and happily.
Personality is in the packaging design, through the use of interesting plots and clever arrangements, to create a fun and atmospheric artistic conception. The reason why personality is loved by people is that through the combination of two different emotions, the affirmation of beauty and the ridicule of ugliness, it creates an interesting and thought-provoking personality situation, prompting the audience to intuitively understand the true concepts and expressions it expresses. attitude, thereby producing a special effect of a knowing smile.
Personalized packaging can meet people's psychological needs and integrate personality into the packaging. When we enjoy the information that physical objects bring to us, we unconsciously create new psychological feelings. The fast-paced modern life has brought too much mental pressure to people. A relaxed, comfortable and pleasant living atmosphere has become popular. Therefore, people are more likely to accept packaging methods that are relaxed, pleasant and humorous. Personalized packaging can satisfy people's aesthetic value and is a means of artistic expression with high intelligence and emotion. It is completely different from gags. It emphasizes objectivity through laughter induced by a personality that is both humorous and playful, but also dignified and serious. The essence of truth, kindness and beauty of the real thing will make the packaging richer in interest and higher in artistic realm. This fully meets people's new aesthetic requirements.
graphics
In the design world, there is a recognized principle for exerting the psychological effect of design, which is described as "attention - interest - desire - behavior". Later, factors such as memory and trustworthiness were added. It can be seen that the first condition for packaging design to be accepted by consumers and generate interest, desire and even consumption behavior is to attract people's attention. Through packaging graphics, consumers are visually stimulated to fully mobilize their enthusiasm for thinking, which plays a catalytic and deepening effect in the process of forming memories. This purpose can generally be achieved through the following methods.
① Funny expression techniques, that is, using language, actions, images, etc. to reveal the contradictions and special features of the object, so as to arouse consumers' attention in the simplest and most unpretentious way.
② Humorous expression techniques, that is, using relaxed, implicit, witty and funny jokes to break the conventional visual image, enhance people's visual interest, bring people pleasure and comfort, and strengthen their appreciation of the subject while being happy. Curiosity and memory in packaging design.
③ Exaggerated expression techniques create incongruity between experience and facts by pushing the characteristics of things to the extreme, thereby producing and strengthening the personality effect, making the theme of packaging design appeals clear and vivid.
④ The expression technique of satire is to use a contemptuous or even arrogant and sarcastic temperature control to attack the establishment or competitors of the concept to be expressed, so as to make the communication and publicity more combative and inciting, and to make a simple personality Ascending into a calmer and deeper personality.
color
In packaging design, color often has a preemptive power. From a distance, color communication is better than graphics and text communication. Good packaging design and color will be particularly eye-catching. When people face numerous products, what can instantly leave a visual impression on consumers must be packaging with distinctive personality and color. Generally, this purpose can be achieved through the following methods.
① Dig deep into consumers’ emotional appeals and deep feelings about colors;
② Determine the direction of personalized color based on product attributes;
③ Find the personalized colors that consumers like according to the consumption objects;
④ Determine the color of the packaging design based on the thinking model;
⑤ Determine the color of the packaging design according to regional customs. In order to reflect the difference from other products, the colors of personalized packaging should not choose colors that are too similar to those of your competitors. Instead, choose colors that are opposite to those of your main competitors to highlight the unique impression of the brand. This has been demonstrated by countless brands.
Word
In packaging design, text is the most direct factor in conveying product information. Successful packaging often makes good use of text to convey product information and control purchasing directions. Personalized text expression can be expressed in the following ways.
① Highlight the characteristics of the product;
② Enhance the appeal of words;
③ Pay attention to the recognition of text;
④ Establish text information levels;
⑤ Grasp the coordination of fonts.
constitute
The composition is to organically combine colors, graphics, trademarks, text and other visual communication elements in a specific space, and coordinate with the shape, structure and materials of the packaging to form a perfect and impeccable overall image. Although the methods are endless, the following are commonly used: vertical, horizontal, inclined, divided, central, scattered, x-angle, overlapping, and comprehensive.
Today, when there are so many packaging designs, a bland packaging design will only be drowned in the sea of products, will not attract attention, and will not achieve the purpose of conveying information and promoting sales. However, personalized packaging designs that are novel in concept, unique in creativity, expressive of personality, and full of relaxed and humorous atmosphere can attract people's attention and improve consumers' attention and memory effect on packaging design.
Personalized packaging design uses expression techniques such as association, exaggeration, comedy, grotesque, displacement, and integration to have a strong impact on people's vision, arouse visual interest, and stimulate their associations, satisfying the aesthetic needs of consumers in the new era. It is of great significance to improve consumers' aesthetic taste.
Post time: Mar-27-2024
